Our story

Harder Capital is a small business, owned and operated by Ryan and Kellie Harder. We began the online auction business in 2009 and never looked back.

We believe that online marketing, whether it be auction, direct sales or rental, is the way to go. We have spent our time in the business building relationships and call many of our customers our friends. We take pride in serving with honesty and integrity. With our years of auction and equipment knowledge, we know that we can give our sellers and buyers the best experience possible.

Ryan and Kellie Harder with Their Son

Who we are

Ryan was born and raise in Cairo, NE. He grew up knowing that if you want something, you have to work to get it. He started with a lawn mowing business at 15 and never looked back. He has a strong knowledge of buying and selling equipment, especially ag equipment and transportation equipment, and has a fondness for construction equipment. He has always loved working with his hands parting out old cars, working on semi’s, disassembling grain bins, or running a crane. He is a jack of all trades and likes to be moving. When people ask if he has any hobbies, he jokes that his favorite hobby is working.

Kellie grew up in central Nebraska. The youngest of 4, she had the opportunity to learn a lot from her older siblings. Her dad and brothers taught her to work with her hands as they are all in the construction business. Her family has a strong background in ag and auctions as well. She began her career in the medical field and helped Ryan in the auction business in the evenings, her days off and the weekends. In 2017, she came home to work with Ryan fulltime. She now works side by side with him to run the business. Her knowledge of customer service and technology helps keep things running smoothly.

Ryan and Kellie call Cairo, NE home. Their son Max loves to “go work” with them as much as he can and keeps them on their toes. One day Max will be running the show so Ryan and Kellie spend time teaching him the ropes. He is encouraged to remember to be respectful and treat people the way he wants to be treated, work hard and you will be rewarded, the more you know the more you gain.

What we offer

Sell on Auction

We take our own pictures, videos, and description as well as answer phone calls for your listing. We believe in the unreserved auction and will sell all items starting at zero and selling to the highest bidder. If your items need to be cleaned and staged, we do offer full service options.

For Sale Listings

We have access to all the publications through Sandhills Publishing. These include: TractorHouse, MachineryTrader, TruckPaper, and Pre-AuctionTime. So, if you are not quite ready to list it to auction there are several options.

Equipment Rental

We have several items in our fleet to rent. Please check the website for items available. Delivery and pickup is available if needed.

Package Purchases

We are here to help our customers in anyway we can. If you just want to be done with it, we can discuss the options.

Equipment Finding

Looking for something special? We are here to help you!